Sometimes, Facebook campaigns backfire.
To promote Energy Sheets, the caffeine-infused approximate of Listerine strips, Walmart on Tuesday announced a contest that would send American rapper (and Energy Sheets spokesperson) Pitbull to the store location that received the most new Facebook Likes by July 15.
David Thorpe and Jon Hendren of Something Awful started a campaign to #ExilePitbull to the most remote Walmart in America: Walmart #2711 in Kodiak Island, near the Alaskan coast.
Kodiak’s Page now has more than 60,000 Facebook Likes — nearly 10 times the population of the entire island, according to 2010 census figures.
Pitbull, should he honor the committment, is in for an experience: According to one Reddit user,
that particular branch sells all sorts of unusual items suited to life
in Kodiak, including snow shoes, bear repellant and hunting gear.
“There’s also a HUGE Coast Guard base there, so I’m sure that the
families of the service members will get a kick out of it,” the user
wrote.
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